AsterHand soap
Shop online
Concept image of a bone-coloured hand-soap vessel suspended above a stone pedestal

Aster Hand Soap / Visual direction 01

Hands,considered.

For the sink.
For the pause.

A proposed world for Aster, built from four things already in the room: the vessel, the counter, the water, and the hands.

View the object
Concept photograph of hands beneath water beside a bone-coloured soap vessel
Use study / 01

Not a beauty still life. A hand, a tap, a place to return to.

Object / Place / Gesture

The sink isn’t background. It is the entire stage.

Line study of the proposed soap vessel

This direction begins with silhouette and placement. Formula, materials, and production details remain open.

Close concept view of the suspended Aster soap vessel

How little can a bottle say
and still belong?

Object study / 01

Hold the form. Remove the noise.

The visual system stays close to the physical decisions: body, pump, label plane, and the space around them.

Open product study
01

Quiet body

A compact rectangle with softened corners.

02

Held-back pump

Dark hardware, read as one controlled line.

03

Small signal

One label plane, without a wall of claims.

Warm concept scene of hands moving beneath a faucet

Read the scene / Near to far

Four layers.
One ordinary act.

01
ObjectThe vessel enters first.
02
SurfaceThe counter gives it scale.
03
WaterThe frame begins to move.
04
GestureThe product meets the day.

One object / Three readings

Move closer.
Then step back.

Vessel silhouette study
01 / Form

Read the silhouette

Shape before decoration.

Pump and touchpoint study
02 / Touch

Read the contact point

The pump is the interface.

Counter placement study
03 / Place

Read the room

The counter completes the object.

The routine map / Not a schedule

Where the object
meets the day.

Four conceptual sink momentsA line connects morning, between tasks, after cooking, and evening.MorningBetweenAfter cookingEvening
  1. 01
    MorningFirst water
  2. 02
    BetweenReturn to the counter
  3. 03
    After cookingHands back under water
  4. 04
    EveningThe last wash
Macro concept crop of the Aster vessel and dark olive pump

Object study / Cropped at the interface

See the product page
Cinematic concept scene at a stone basin

Studies from
the sink.

Study 01 / Still

The object waits before the gesture.

Shape, counter, shadow. Nothing else needs to enter the frame.

Study 02 / Motion

Water gives the page its tempo.

The website moves only when the visitor moves through the routine.

Aster / Next frame

Build the world
around the sink.

This concept sets the visual language. Approved product facts, packaging, and photography can replace the open decisions without changing its rhythm.

Open the briefRead the direction